Maihaisheng Multi-Storey Car Park’s Global Market Positioning

Within the global mechanical parking equipment industry​, Chinese enterprises are undergoing a profound transformation from ‘manufacturing for export’ to ‘exporting solutions’. As a leading player in the sector, Maihaisheng Multi-storey Car Parks has clearly articulated and implemented a new global market positioning: ‘Urban Parking System Solutions Provider’. This positioning represents not only a proactive upgrade of the company’s strategy but also a precise response to the underlying needs of its global clientele. This article will systematically elaborate on Maihaisheng’s global strategic positioning from four perspectives: the drivers of transformation, the essence of the positioning, value dimensions, and market strategies.

Ⅰ  Positioning Analysis: Why Transition from a ‘Manufacturer’ to a ‘Solution Provider’

Within the global division of labour in the industrial supply chain, Maihaisheng’s multi-storey car parks, viewed purely as a manufacturing enterprise, have long occupied the lower to middle end of the value chain, with competition centred solely on cost control, delivery times and manufacturing precision. However, as urban parking challenges around the world become increasingly complex, customers no longer require merely a cold piece of equipment, but rather a system capable of genuinely resolving parking pain points and operating reliably over the long term. This has compelled Maihaisheng to make a strategic shift from being a ‘manufacturer’ to a ‘solution provider’, with the core distinction lying in:

1. Redefining Customer Value: Manufacturers deliver ‘equipment’, leaving customers to bear the subsequent costs of operation, maintenance and management; solution providers, however, deliver the ‘end result’—a hassle-free, reliable parking experience. Maihaisheng Mechanical Car Parks focuses on the value created for customers throughout the equipment’s entire lifecycle, rather than merely ensuring it meets factory standards.

2. Elevated Competitive Barriers: Equipment prices are easily comparable, making it all too easy to fall into a race to the bottom. However, when Maihaisheng Mechanical Car Parks becomes deeply involved in the client’s preliminary planning, solution design and subsequent operation and maintenance, a deep strategic partnership is formed with the client. The value of the solution is difficult to quantify, thereby effectively helping the company avoid getting caught up in a simple price war.

3. Driven by Resource Integration: As mentioned earlier, Maihaisheng Mechanical Car Parks possesses a robust domestic supply chain in China and design experience spanning hundreds of thousands of parking spaces. By positioning itself as a solutions provider, the company aims to organically integrate these ‘components’ and ‘experience’ to deliver a complete, turnkey system—rather than a collection of disparate parts—thereby achieving a synergistic effect where ‘1+1>2’.

Ⅱ  Core Positioning: Maihaisheng Multi-storey Car Parks – Provider of urban parking system solutions

Based on the above analysis, Maihaisheng Mechanical Car Parks has established its core positioning in the global market as a ‘provider of urban parking system solutions’. The core commitment under this positioning is to leverage our end-to-end integration capabilities to deliver a ‘user-friendly’ parking system to our customers.

Ⅲ   An In-Depth Analysis of Positioning: The ‘Four-in-One’ Value System

To make this positioning more insightful and persuasive, we have elevated the traditional focus areas (convenience, ease of use, feasibility and value for money) into Maihaisheng’s unique ‘four-dimensional’ value system, which provides an in-depth interpretation of the positioning’s essence across four dimensions:

1. Convenience of the design → Elevated to ‘planning-friendly’

   We do not sell blueprints; we sell ‘spatial magic’. Drawing on design expertise accumulated from over 100,000 parking spaces across China, Maihaisheng is capable of maximising parking potential through precise design solutions, even on narrow, irregularly shaped or awkwardly situated plots. For clients, the convenience of Maihaisheng’s automated car parks is evident in the fact that ‘no matter how challenging the site, Maihaisheng can deliver a solution’.

2. Ease of use → Elevated to ‘human-centred interaction’

   The equipment may be cold, but the user experience should be warm. Starting from the user’s movement patterns when parking and retrieving vehicles, Maihaisheng has thoroughly optimised the control system logic and the design of waiting areas. Whether handling the sudden peaks in parking and retrieval traffic at large shopping centres or catering to the operating habits of elderly drivers in older residential estates, Maihaisheng’s multi-storey car park solutions ensure intuitive operation and rapid response, ensuring that ‘convenience’ is truly embedded in every detail of the user experience.

3. Feasibility of the Solution → Elevated to ‘Engineering Implementation’

   The market is full of design firms capable of producing exquisite drawings, but very few can successfully translate those drawings into reliable products. Maihaisheng Smart Garage’s core competitiveness lies in the deep integration of ‘design with an understanding of manufacturing’ and ‘manufacturing with an understanding of design’. Behind every solution lies a mature supply chain system and proprietary manufacturing processes, ensuring that innovative designs are brought to life through the most stable production methods and guaranteeing the high-quality delivery of projects.

4. Value for money → Elevated to ‘total lifecycle value’

   In the context of international competition, value for money is by no means simply a matter of low prices. Leveraging a robust Chinese supply chain and extensive manufacturing experience, Maihaisheng Smart Car Parks effectively reduces customers’ initial investment; furthermore, through exceptional product quality and reliable operational support, we significantly lower customers’ long-term operational and maintenance costs. The value for money we offer is based on optimising the total cost of ownership throughout the equipment’s entire lifecycle, thereby creating long-term commercial value for our customers.

Ⅳ   An Explanation of Differentiated Positioning for Different Markets

To ensure this positioning resonates more effectively across global market segments, Maihaisheng will adopt tailored communication strategies tailored to different customer types:

● Aimed at large-scale clients (city authorities, large factories)

● Key message: “We solve your systemic challenges in static traffic management.”

● Overview: Maihaisheng Smart Car Parks do not merely supply equipment; they provide micro-circulation solutions for traffic management based on big data analysis and urban planning principles, helping city authorities improve spatial efficiency and optimise the management of stationary traffic.

● For commercial clients (supermarkets, retail complexes)

● Key message: “We help you improve turnaround efficiency and the customer experience.”

● Explanation: Maihaisheng’s solutions go beyond simply considering ‘how many cars can be parked’; they focus on ‘how to ensure cars enter and exit quickly’. By optimising vehicle flow patterns for entry and exit and preventing congestion, we enhance the overall operational efficiency and customer satisfaction of commercial properties, thereby creating greater potential value for our commercial clients.

Ⅴ   The Strategic Significance of Positioning

Positioning Maihaisheng Intelligent Car Parks as a ‘provider of urban parking system solutions’ is by no means merely a marketing slogan, but holds profound strategic significance:

1. Defining boundaries: Maihaisheng’s responsibility for its mechanical car parks does not end with the product leaving the factory in good working order, but extends to taking full responsibility for its operational performance after delivery.

2. Defining Capabilities: Maihaisheng’s multi-storey car parks integrate three core elements—design (the brain), manufacturing (the hands) and the supply chain (the lifeblood)—forming a complete, organic entity.

3. Defining the Future: In the global marketplace, whilst competitors are still debating “whose steel is thicker”, Maihaisheng is already collaborating with clients to explore “how to make future urban living more comfortable”.

This positioning successfully links “supply chain advantages”, “experience advantages” and “scenario advantages” into a complete value chain. It signifies that Maihaisheng Smart Car Parks is not merely an outstanding Chinese manufacturing enterprise, but a global problem-solver for urban parking challenges capable of delivering systematic solutions.